OK, so Fast Company has an article on women and electronics. It says some good things like “The biggest mistake we have seen is treating women like a special interest group with only post-design considerations like color and finish. We call this the ’shrink it and pink it’ approach. And, it’s offensive to most women.”
But then, the author goes and says: "According to the Femme Den Smarties, Larry Summers was right: women’s brains ARE different from guys’ and, frankly, figuring out how to hook up a router is harder for us." and "Men, literally, have more gray matter in their brains. That makes them better at specialized and focused tasks. Women, on the other hand, have more white matter. That’s the tissue that wires processing centers together. That means we rock at multitasking, and integrating functions, but figuring out the glitch with the WiFi can be a hurdle."
Seriously? Well, then I give up. Math is hard, let's go shopping.
But then, the author goes and says: "According to the Femme Den Smarties, Larry Summers was right: women’s brains ARE different from guys’ and, frankly, figuring out how to hook up a router is harder for us." and "Men, literally, have more gray matter in their brains. That makes them better at specialized and focused tasks. Women, on the other hand, have more white matter. That’s the tissue that wires processing centers together. That means we rock at multitasking, and integrating functions, but figuring out the glitch with the WiFi can be a hurdle."
Seriously? Well, then I give up. Math is hard, let's go shopping.
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